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~person:"Kaufmann, Hans Rüdiger"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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International marketing
Konsumentenverhalten
Brand management
32
Markenführung
32
Consumer behaviour
27
Brand image
23
Markenimage
23
Brand
21
Markenartikel
21
Beziehungsmarketing
16
Relationship marketing
16
Emotion
8
Jugendliche
5
Youth
5
Customer satisfaction
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Advertising effects
3
Brand loyalty
3
Customer integration
3
Dienstleistungsqualität
3
Internet marketing
3
Kundenintegration
3
Online-Marketing
3
Service quality
3
Werbewirkung
3
brand love
3
brand loyalty
3
Brand embarrassment
2
Brand equity
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Corporate reputation
2
Fashion
2
Firmenimage
2
India
2
Indien
2
Luxury goods
2
Luxusgüter
2
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1
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Aufsatz in Zeitschrift
Article in journal
27
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English
27
Author
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Kaufmann, Hans Rüdiger
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Han, Heesup
23
Sarkar, Abhigyan
23
Ko, Eunju
22
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fetscherin, Marc
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Casidy, Riza
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Swoboda, Bernhard
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Sung, Yongjun
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
Heere, Bob
10
Keller, Kevin Lane
10
King, Ceridwyn
10
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Published in...
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Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Baltic journal of management
1
Cogent business & management
1
European journal of marketing
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
27
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
10
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
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