Consumer-brand relationship development in the automotive market : an integrative model
Year of publication: |
2019
|
---|---|
Authors: | Kaufmann, Hans Rüdiger ; Gonçalves Filho, Cid ; Silva, Christiane Rocha e ; Monteiro, Plínio Rafael Reis |
Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 19.2019, 3/4, p. 321-340
|
Subject: | automotive marketing | car manufacturer branding | consumer-brand relationships | brand equity | brand love | brand loyalty | brand trust | brand commitment | brand image | Markenimage | Brand image | Markenführung | Brand management | Kfz-Industrie | Automotive industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kfz-Markt | Automotive market |
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