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~person:"Kaufmann, Hans Rüdiger"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
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8
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Kaufmann, Hans Rüdiger
Melewar, T. C.
38
Bang, Nguyen
28
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
25
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
20
Balmer, John M. T.
19
Japutra, Arnold
19
Keller, Kevin Lane
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Gierl, Heribert
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Romaniuk, Jenni
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Fetscherin, Marc
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Gupta, Suraksha
17
Merrilees, Bill
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Sarkar, Abhigyan
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Christodoulides, George
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Ekinci, Yuksel
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Khan, Imran
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King, Ceridwyn
16
Rahman, Zillur
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Veloutsou, Cleopatra
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Gil Saura, Irene
15
Paul, Justin
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Sreejesh, S.
15
Wong, IpKin Anthony
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De Chernatony, Leslie
14
Kumar, Vikas
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Pelsmacker, Patrick de
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Sattler, Henrik
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Ko, Eunju
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Pike, Steven
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Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
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Vrontis, Demetris
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Das, Gopal
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Giraldi, Janaina de Moura Engracia
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Baltic journal of management
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Cogent business & management
1
EuroMed journal of business
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
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12
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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