//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kaufmann, Hans Rüdiger"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
15
Markenführung
15
Brand image
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
10
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Customer integration
3
Emotion
3
Kundenintegration
3
Social Web
3
Social web
3
Brand equity
2
Brand loyalty
2
Corporate reputation
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
brand awareness
2
brand equity
2
brand love
2
brand loyalty
2
AXE
1
Advertising
1
Advertising effects
1
Automotive industry
1
Automotive market
1
Behavioral branding
1
Brand architecture
1
Brand attachment
1
Brand co-creation
1
Brand communities
1
Brand love
1
Brand origin
1
CBBE
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kaufmann, Hans Rüdiger
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Baum, Matthias
2
Baumgarth, Carsten
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
World review of entrepreneurship, management and sustainable development
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
Saved in:
2
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->