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~person:"Kaufmann, Katharina"
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Kaufmann, Katharina
Spann, Martin
21
Schmidt, Klaus M.
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Zeithammer, Robert
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Stich, Lucas
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Hofmann, Elisa
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Kim, Ju-Young
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Samahita, Margaret
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Casarico, Alessandra
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Gerpott, Torsten J.
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Roy, Rajat
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Tonin, Mirco
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Kahsay, Goytom Abraha
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Krämer, Florentin
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Marketing Letters
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Marketing letters : a journal of research in marketing
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The impact of buyer–seller relationships and reference prices on the effectiveness of the
pay
what
you
want
pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing Letters
25
(
2014
)
4
,
pp. 409-423
Pay
what
you
want
(PWYW) is a new participative pricing mechanism that delegates the whole price determination to the …
Persistent link: https://www.econbiz.de/10011155233
Saved in:
2
The impact of buyer-seller relationships and reference prices on the effectiveness of the
pay
what
you
want
pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
Saved in:
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