The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Year of publication: |
2014
|
---|---|
Authors: | Kim, Ju-Young ; Kaufmann, Katharina ; Stegemann, Manuel |
Published in: |
Marketing Letters. - Springer. - Vol. 25.2014, 4, p. 409-423
|
Publisher: |
Springer |
Subject: | Pay what you want | Pricing | Experimental research | Social distance |
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