Kazakov, Sergey; Ruiz-Alba, José L.; Muñoz, María M. - In: European journal of management and business economics : … 30 (2021) 2, pp. 129-151
Purpose - The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context. Rooted in administrative theory, human relations...