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~person:"Keles, Serap"
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Keles, Serap
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Global
consumer
culture
positioning : the use of
global
consumer
culture
positioning appeals across four European countries
Czarnecka, Barbara
;
Keles, Serap
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
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