Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Barbara Czarnecka; Serap Keles
| Year of publication: |
2014
|
|---|---|
| Authors: | Czarnecka, Barbara ; Keles, Serap |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 3, p. 59-67
|
| Subject: | Global consumer culture | appeals | advertising | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497693