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~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"USA"
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Keller, Kevin Lane
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Gupta, Sunil
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Brand management ; Vol. 1
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Measuring and managing brands
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ECONIS (ZBW)
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
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12
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
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13
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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