Consumer attitudes toward marketing in England and the United States
by W. A. French, H. C. Barksdale and W. D. Perreault, Jr
| Year of publication: |
1982
|
|---|---|
| Authors: | French, Warren A. |
| Other Persons: | Barksdale, Hiram C. (contributor) ; Perreault, William D. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 16.1982, 6, p. 20-30
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Großbritannien | United Kingdom | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001071489