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~person:"Keller, Kevin Lane"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~type:"article"
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Brand image
Consumer behaviour
52
Konsumentenverhalten
52
Brand management
41
Markenführung
41
Brand
29
Markenartikel
29
Markenimage
28
Beziehungsmarketing
14
Relationship marketing
14
Emotion
12
Brand extension
5
India
5
Indien
5
Jugendliche
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Youth
5
Advertising
4
Werbung
4
Advertising effects
3
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Measurement
3
Messung
3
Service quality
3
Werbewirkung
3
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Branding
2
Brands
2
China
2
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17
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1
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24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
3
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3
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English
28
Author
All
Keller, Kevin Lane
Sarkar, Abhigyan
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Phau, Ian
24
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Ekinci, Yuksel
14
Sreejesh, S.
14
Hollebeek, Linda D.
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Paul, Justin
12
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Batra, Rajeev
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
He, Jiaxun
9
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Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 2
1
European journal of marketing
1
Financial Times handbook of management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Society and business review
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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28
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
9
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
1
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