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~person:"Keller, Kevin Lane"
~source:"econis"
~subject:"Brand architecture"
~subject:"Marketingtheorie"
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Brand architecture
Marketingtheorie
Marketingmanagement
39
Marketing management
38
Marketing
20
Brand management
18
Markenführung
18
Marketing theory
15
Theorie
9
Theory
9
Brand image
7
Markenimage
7
Produktmanagement
6
USA
6
United States
6
Competitive strategy
5
Consumer behaviour
5
Konsumentenverhalten
5
Product management
5
Wettbewerbsstrategie
5
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Strategisches Management
4
Corporate reputation
3
Europa
3
Firmenimage
3
Management
3
Europe
2
Markenarchitektur
2
Markenname
2
Value analysis
2
Wertanalyse
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Brand
1
Business economics
1
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16
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1
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13
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11
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3
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3
Case study
2
Fallstudie
2
Arbeitspapier
1
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Graue Literatur
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Non-commercial literature
1
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1
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Language
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English
13
German
4
Author
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Keller, Kevin Lane
Kotler, Philip
25
Homburg, Christian
14
Sheth, Jagdish N.
13
Balmer, John M. T.
11
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Balmer, John M.T.
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Burghausen, Mario
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Aaker, David A.
3
Baker, Michael John
3
Bliemel, Friedhelm
3
Burmann, Christoph
3
Claßen, Matthias
3
Dekimpe, Marnik G.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Foroudi, Pantea
3
Hammann, Peter
3
Jaworski, Bernard J.
3
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Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
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Always learning
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Pearson one
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
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ECONIS (ZBW)
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1
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
5
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
6
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
7
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
10
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
1
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