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~person:"Keller, Kevin Lane"
~subject:"Brand equity"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Brand equity
Internationales Marketing
Konsumentenverhalten
Brand management
56
Markenführung
56
Brand image
25
Markenimage
25
Markenartikel
24
Consumer behaviour
20
Brand
19
Marketing management
18
Marketingmanagement
18
Markenpolitik
10
Strategisches Management
8
Brand extension
7
Markentransfer
7
Brand architecture
6
Competitive strategy
5
Markenarchitektur
5
Produktmanagement
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Branding
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenwert
4
Product management
4
Strategic management
4
Advertising
3
Beziehungsmarketing
3
Brands
3
Marketing
3
Relationship marketing
3
USA
3
United States
3
Werbung
3
Advertising effects
2
Brand boundaries
2
Brand portfolio
2
Brand strategy
2
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5
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Article
20
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2
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Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
7
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7
Reprint
6
Arbeitspapier
1
Graue Literatur
1
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1
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1
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Language
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English
22
Author
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Keller, Kevin Lane
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
27
Guzman, Francisco
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Martínez-López, Francisco J.
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Batra, Rajeev
15
Christodoulides, George
15
Fetscherin, Marc
15
Huber, Frank
15
Khan, Imran
15
Kunkel, Thilo
15
Septianto, Felix
15
Burmann, Christoph
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sreejesh, S.
14
Swoboda, Bernhard
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Hegner, Sabrina
13
Park, C. Whan
13
Romaniuk, Jenni
13
Roper, Stuart
13
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Measuring and managing brands
3
Brand management ; Vol. 2
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
Handbook of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
2
Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
Saved in:
3
Consumer research insights on brands and
branding
: a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
6
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
7
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
8
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
9
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
10
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
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