Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Year of publication: |
2012
|
---|---|
Authors: | Keller, Kevin Lane |
Other Persons: | Kervyn, Nicolas (reviewed) ; Fiske, Susan T. (contributor) ; Malone, Chris (reviewed) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 186-190
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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