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~person:"Keller, Kevin Lane"
~subject:"Brand extension"
~subject:"Japan"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Brand management ; Vol. 1
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924114
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