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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Case study"
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
3
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
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2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
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