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~person:"Keller, Kevin Lane"
~subject:"Innovation management"
~subject:"United States"
~type:"book"
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Innovation management
United States
Marketingmanagement
35
Marketing management
28
Marketing
18
Marketing theory
15
Marketingtheorie
15
Brand management
11
Markenführung
11
Theorie
9
Theory
9
Produktmanagement
6
Competitive strategy
5
Management
5
Product management
5
Wettbewerbsstrategie
5
Markenartikel
4
Markenpolitik
4
Strategisches Management
4
USA
4
Brand image
3
Europa
3
Markenimage
3
Brand extension
2
China
2
Corporate reputation
2
Europe
2
Firmenimage
2
Markenname
2
Markentransfer
2
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Business economics
1
Business-to-business marketing
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Industrial goods
1
Industriegüter
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4
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Keller, Kevin Lane
Kotler, Philip
15
Hawkins, Del I.
8
Kaiser, Harry M.
8
Mothersbaugh, David L.
6
Perreault, William D.
6
Pfeffermann, Nicole
6
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Brem, Alexander
4
Hartley, Robert F.
4
Herstatt, Cornelius
4
Lamb, Charles W.
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Boone, Louis E.
3
Cannon, Joseph P.
3
Damania, Richard
3
Duncan, Delbert J.
3
Gatignon, Hubert A.
3
Gupta, Sunil
3
Jackson, Lee Ann
3
Korzenny, Betty Ann
3
Korzenny, Felipe
3
Kurtz, David L.
3
Newman, Bruce I.
3
Olson, Jerry C.
3
Peter, Jerome Paul
3
Rajagopal
3
Walters, David
3
Wilson, R. M. S.
3
Allen, Myria
2
Antwerpes, Sarah
2
Aumayr, Klaus J.
2
Baker, Michael J.
2
Bauer, Hans H.
2
Beckman, Theodore N.
2
Behl, Ramesh
2
Bolt, Gordon John
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ECONIS (ZBW)
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
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