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~person:"Keller, Peter"
~subject:"Advertising"
~subject:"Marketing theory"
~subject:"Tourismus"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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New challenges for tourism promotion : tackling high competition and multimedia changes ; [This book reports on outcomes of the 61st conference of AIEST which took place from 28th...
Keller, Peter
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009491905
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2
Marketing efficiency in tourism : coping with volatile demand
Keller, Peter
(
contributor
);
Aho, Seppo
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339085
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