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~person:"Kemp, René"
~person:"Lengnick-Hall, Mark L."
~person:"Roy, Subhadip"
~subject:"Celebrity endorsement"
~subject:"Dienstleistungssektor"
~subject:"Qualitative method"
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Search: subject:"Conceptual Model"
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Celebrity endorsement
Dienstleistungssektor
Qualitative method
Conceptual model
10
India
7
Qualitative research
6
Indien
4
Celebrity endorsements
3
Qualitative Methode
3
Cleaner cars
2
Co-evolution
2
Consumer behavior
2
Consumer behaviour
2
Diffusion
2
Elderly citizens
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Focus group discussion
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Innovation
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Konsumentenverhalten
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Luxury branding
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Meaning transfer
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Perceived consumption vulnerability (PCV)
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conceptual model
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Advertising effects
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Brand image
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Brand management
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Celebrity-Werbung
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Communication
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Dienstleistungsmanagement
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Dienstleistungsmarketing
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Entscheidung
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Führungskräfte
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Innovation diffusion
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Kemp, René
Lengnick-Hall, Mark L.
Roy, Subhadip
Jain, Varsha
1
Jha, Kumar Neeraj
1
Kulkarni, Mukta
1
Martinez, Patricia G.
1
Moorthi, Y. L. R.
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Nanyam, VPS Nihar
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Sanyal, Shamindra Nath
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Qualitative market research : an international journal
2
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
1
Services marketing quarterly
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ECONIS (ZBW)
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1
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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2
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Overqualified? : a
conceptual
model
of managers' perceptions of overqualification in selction decisions
Martinez, Patricia G.
;
Lengnick-Hall, Mark L.
; …
- In:
Personnel review : a professional journal reporting new …
43
(
2014
)
6
,
pp. 957-974
Persistent link: https://www.econbiz.de/10010417184
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