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~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~person:"Rampl, Linn Viktoria"
~subject:"Brand image"
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Brand image
HR marketing
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Personalmarketing
7
Brand management
5
Markenführung
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Markenimage
4
Arbeitsverhalten
3
Work behaviour
3
Confidence
2
Emotion
2
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Arbeitszufriedenheit
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Brand personality
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Branding
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Dienstleistungssektor
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Dual-process theory
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Employee
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Employer brand
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Employer branding Branding
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Firmenimage
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First-choice brand (FCB)
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Functional magnetic resonance imaging (fMRI)
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Hospital
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Hospitality employees
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Internal brand management
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Job satisfaction
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Konsumentenverhalten
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Krankenhaus
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Kenning, Peter
King, Ceridwyn
Rampl, Linn Viktoria
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Roj, Manuel
2
Sadeghvaziri, Faraz
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Tanwar, Karnica
2
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2
Wolf, Antje
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Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Azam, Muhammad
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Bader, Benjamin
1
Bagozzi, Richard P.
1
Benraïss-Noailles, Laïla
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Bhatt, Prachi
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Binu Raj, Asha
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Boden, Christiane
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Büttner, Marion
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European journal of marketing : EJM
1
International journal of hospitality management
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
4
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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