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~person:"Kernstock, Joachim"
~person:"Melewar, T. C."
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Search: subject:"branding"
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Brand management
96
Markenführung
96
Brand image
30
Markenimage
30
Brand architecture
29
Markenarchitektur
29
Corporate reputation
27
Firmenimage
27
Consumer behaviour
25
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25
Markenpolitik
22
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19
Brand
17
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15
Marketingmanagement
15
Marketing
13
Strategisches Management
13
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11
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11
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10
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9
Welt
9
World
9
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8
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7
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7
Place marketing
7
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7
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
6
Reputation
6
Social Web
6
Social web
6
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6
Tourism marketing
6
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6
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5
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English
96
German
24
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Kernstock, Joachim
Melewar, T. C.
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Schweizerische Gesellschaft für Marketing
1
Springer Fachmedien Wiesbaden
1
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1
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Journal of business research : JBR
11
The journal of brand management : an international journal
10
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
European journal of marketing : EJM
5
International studies of management and organization
5
SpringerLink / Bücher
5
The marketing review
4
Building corporate identity, image and reputation in the digital era
3
Marketing intelligence & planning
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Brand Management: Advanced Collections
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Springer eBook Collection / Business and Management
2
The journal of asset management
2
Advances in corporate branding
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of brand management / advanced collections
1
Journal of brand management: advanced collections
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
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ECONIS (ZBW)
117
USB Cologne (EcoSocSci)
4
Showing
1
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10
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121
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date (oldest first)
1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
3
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
4
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
5
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
7
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
8
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
9
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
10
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
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