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~person:"Kernstock, Joachim"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"Markenführung"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Markenführung
Brand management
76
Brand architecture
23
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21
Markenimage
21
Markenpolitik
18
Consumer behaviour
15
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64
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Kernstock, Joachim
Merrilees, Bill
Sharifah Faridah Syed Alwi
Burmann, Christoph
116
Esch, Franz-Rudolf
106
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
43
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Schmidt, Holger J.
30
Tomczak, Torsten
30
Ind, Nicholas
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Schroeder, Jonathan E.
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Schweizerische Gesellschaft für Marketing
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Springer Fachmedien Wiesbaden
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The journal of brand management : an international journal
14
Journal of business research : JBR
11
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International studies of management and organization
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Qualitative market research : an international journal
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Springer eBook Collection / Business and Management
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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British journal of management
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Business ethics quarterly : the journal of the Society for Business Ethics
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation : managing opportunities and threats
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Corporate reputation review : an international journal
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of brand management / advanced collections
1
Journal of brand management: advanced collections
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The journal of consumer marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Unternehmertum im Tourismus : Führen mit Erneuerungen
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ECONIS (ZBW)
78
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
3
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
4
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
5
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
6
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
7
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
8
Journal of brand management : editorial guidelines and expectations of authors
Davies, Mark A. P.
;
Golob, Urša
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
Saved in:
9
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
10
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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