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~person:"Kerr, Gayle"
~subject:"Delphi technique"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Sammelwerk"
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Delphi technique
Delphi-Methode
4
Advertising
3
Werbung
3
Advertising effects
2
Werbewirkung
2
Advertising definition
1
Advertising industry
1
Advertising planning
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Betriebswirtschaftsstudium
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Definition
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Delphi method
1
Empirical method
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Empirische Methode
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Graduate business education
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Market research
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Marktforschung
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Social Web
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Social web
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Web analytics
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Werbeplanung
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comparison of definitions
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Aufsatz im Buch
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Case study
Collection of articles of several authors
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Kerr, Gayle
Hsu, Pi-fang
2
Jones, David L.
2
Kaynak, Erdener
2
Abdul Ghani, Kamarulzaman
1
Abdul Ghani, Mohammad Taufiq
1
Agrawal, Rajat
1
Amiruddin, Ahmad Zaki
1
Bharti, Kumkum
1
Bigné Alcañiz, J. Enrique
1
Boone, Christopher A.
1
Briel, Frederik von
1
Brüggen, Elisabeth
1
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1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
1
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1
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1
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1
Daim, Tugrul U.
1
Davey, Andrew
1
Day, Jonathon
1
Deveci, Durmuş Ali
1
Dickinson-Delaporte, Sonia
1
Fastoso, Fernando
1
Felten, Josef
1
Fenwick, David
1
Feroz Khan, Gohar
1
Gama, António Pimenta da
1
Gerdsri, Nathasit
1
Gil Lafuente, Ana María
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Guerreiro, Manuela
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Göçer, Aysu
1
Hallikas, Jukka
1
Hanna, Joe B.
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
3
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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