//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kerr, Gayle"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMC"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
IMC
2
IMC education
1
IMC vision
1
Organisational integration
1
Programmatic
1
Technology capability
1
academic insight
1
reinventing education
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kerr, Gayle
Butkouskaya, Vera
6
Barrio-García, Salvador del
5
Kitchen, Philip J.
5
Porcu, Lucia
5
Llonch-Andreu, Joan
4
Šerić, Maja
4
Alarcón-del-Amo, María-del-Carmen
3
Alcántara-Pilar, Juan Miguel
2
Alevizou, Panayiota J.
2
Crespo-Almendros, Esmeralda
2
De Saint Pol, Thibaut
2
Gil Saura, Irene
2
Kazakov, Sergey
2
Kliatchko, Jerry
2
Luxton, Sandra
2
Mikulić, Josip
2
Oyner, Olga
2
Panigyrakis, George
2
Robinson, Helen R.
2
Schultz, Don E.
2
Sorooshian, Shahryar
2
Vernuccio, Maria
2
Vollero, Agostino
2
Žabkar, Vesna
2
Abashidze, Irakli
1
Alarcón-Del-Amo, María-Del-Carmen
1
Allen, Juliann
1
Allen, Rebecca
1
Almeida, Alexandre
1
Arabsalehi, Mehdi
1
Argila Irurita, Ana Maria
1
Assaf, A. Georges
1
Baack, D. W.
1
Baghi, Ilaria
1
Bruhn, Manfred
1
Burgmann, Inga
1
CANSEL, Arıl
1
Ceccotti, Federica
1
Chaniago, Harmon
1
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of synergy to reinvent
IMC
education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
Saved in:
2
Understanding the link between an
IMC
technology capability and organisational integration and performance
Kerr, Gayle
;
Valos, Michael
;
Luxton, Sandra
;
Allen, Rebecca
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2048-2075
Persistent link: https://www.econbiz.de/10014342202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->