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~person:"Khairullah, Zahid Y."
~subject:"Television advertising"
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Television advertising
Advertising effects
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Cultural identity
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Fernsehwerbung
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Hörfunkwerbung
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India
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Indien
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Kulturelle Identität
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cultural values
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television commercials
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Khairullah, Zahid Y.
Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
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Gabszewicz, Jean Jaskold
5
Kent, Robert J.
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Kyhl, Søren
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Laussel, Didier
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Lin, Panlang
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Neijens, Peter C.
5
Romaniuk, Jenni
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Schweidel, David A.
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Tekin, Erdal
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Anderson, Simon P.
4
Beal, Virginia
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Boerman, Sophie C.
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Coffey, Amy Jo
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Crawford, Gregory S.
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Deer, Lachlan
4
Guitart, Ivan A.
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Harris, Jennifer L.
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Hartnett, Nicole
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Huber, Frank
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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