Cultural values in Indian television advertising
Year of publication: |
2013
|
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Authors: | Khairullah, Durriya Z. ; Khairullah, Zahid Y. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 2, p. 265-281
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Subject: | cultural values | television commercials | Indien | India | Fernsehwerbung | Television advertising | Soziale Werte | Social values | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising | Kulturelle Identität | Cultural identity |
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