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~person:"Khan, Imran"
~person:"Lin, Yi Hsin"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Markentransfer"
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Brand satisfaction
Markentransfer
Brand image
35
Markenimage
35
Brand management
32
Markenführung
32
Consumer behaviour
22
Konsumentenverhalten
22
Brand
17
Markenartikel
17
Beziehungsmarketing
13
Relationship marketing
13
Brand experience
8
Brand loyalty
5
Corporate Social Responsibility
4
Corporate social responsibility
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Customer satisfaction
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Kundenzufriedenheit
4
Brand equity
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Brand extension
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CSR
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Confidence
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Holiday behaviour
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Hotel industry
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Hotellerie
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Internet marketing
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Markentreue
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Online-Marketing
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Tourism marketing
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Urlaubsverhalten
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Vertrauen
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Airline
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Antecedents
2
Brand-self connections
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Dienstleistungsqualität
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ISM
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Marketingmanagement
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Khan, Imran
Lin, Yi Hsin
Park, C. Whan
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dietert, Anna-Christina
3
Dwivedi, Abhishek
3
Hem, Leif E.
3
Joshi, Richa
3
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3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Wiedmann, Klaus-Peter
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
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2
Buil, Isabel
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Cheng, Zhang
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Cuneo, Andres
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2
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2
De Chernatony, Leslie
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Deng, Qian
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Brand management ; Vol. 3
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
5
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
6
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
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