Innovative brand experience's influence on brand equity and brand satisfaction
Yi Hsin Lin
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Yi Hsin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2254-2259
|
| Subject: | Innovative brand experience | Brand equity | Brand satisfaction | Airline | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Konsumentenverhalten | Consumer behaviour | Innovation | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389317