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~person:"Khan, Imran"
~person:"Lin, Yi Hsin"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Messung"
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Brand satisfaction
Messung
Brand image
35
Markenimage
35
Brand management
32
Markenführung
32
Consumer behaviour
22
Konsumentenverhalten
22
Brand
17
Markenartikel
17
Beziehungsmarketing
13
Relationship marketing
13
Brand experience
8
Brand loyalty
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
Kundenzufriedenheit
4
Brand equity
3
Brand extension
3
CSR
3
Confidence
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Markentransfer
3
Markentreue
3
Online-Marketing
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Vertrauen
3
Airline
2
Antecedents
2
Brand-self connections
2
Dienstleistungsqualität
2
Einzelhandel
2
ISM
2
Marketing management
2
Marketingmanagement
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Khan, Imran
Lin, Yi Hsin
Park, C. Whan
Farsky, Mario
5
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Rahman, Zillur
4
Buchele, Mark-Steffen
3
Christodoulides, George
3
De Chernatony, Leslie
3
Höfer, Björn
3
Liebert, Tobias
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schnittka, Oliver
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Cadogan, John W.
2
Cho, Eunjoo
2
Cuneo, Andres
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
2
Fetscherin, Marc
2
Fiore, Ann Marie
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Haviv, Avery M.
2
Hsu, Cathy H. C.
2
Ishaq, Muhammad Ishtiaq
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Published in...
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Handbook of brand relationships
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
5
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1
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
2
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
5
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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