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~person:"Khan, Imran"
~person:"Rahman, Zillur"
~subject:"Corporate Social Responsibility"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Corporate Social Responsibility
Internet marketing
Consumer behaviour
46
Konsumentenverhalten
46
Beziehungsmarketing
22
Relationship marketing
22
Brand management
21
Markenführung
21
Brand image
14
Markenimage
14
Brand
12
Markenartikel
11
Corporate social responsibility
10
Online-Marketing
10
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9
Social web
9
Customer integration
8
Customer satisfaction
8
Kundenintegration
8
Kundenzufriedenheit
8
Bibliometrics
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Bibliometrie
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Brand loyalty
7
CSR
7
Brand experience
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Article in journal
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20
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English
20
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Khan, Imran
Rahman, Zillur
Mattila, Anna S.
23
Fatma, Mobin
13
Filieri, Raffaele
13
Rodríguez del Bosque, Ignacio A.
13
Dwivedi, Yogesh Kumar
12
Ko, Eunju
12
Law, Chun Hung Roberts
11
Pérez, Andrea
11
Rita, Paulo
11
Wu, Luorong
11
Akram, Umair
10
Hollebeek, Linda D.
10
Zhang, Lu
10
Bigné Alcañiz, J. Enrique
9
Ghose, Anindya
9
Loureiro, Sandra Maria Correia
9
Pauwels, Koen
9
Dens, Nathalie
8
Hanks, Lydia
8
Kannan, P. K.
8
Kumar, Vikas
8
Lee, Yoon-Joo
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Sen, Sankar
8
Sreejesh, S.
8
Urban, Glen L.
8
Abbasi, Amir Zaib
7
Bellman, Steven
7
Boerman, Sophie C.
7
Chen, Huan
7
Gao, Yixing
7
Grewal, Dhruv
7
Han, Heesup
7
Hauser, John R.
7
Islam, Tahir
7
Liberali, Guilherme
7
Michaelidou, Nina
7
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Journal of retailing and consumer services
3
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of consumer marketing
1
Journal of internet commerce
1
Management decision : MD
1
Management research review
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Total quality management & business excellence
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ECONIS (ZBW)
20
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin
;
Khan, Imran
- In:
Total quality management & business excellence
33
(
2022
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10012821355
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
Consumers' sustainable purchase behaviour : modeling the impact of psychological factors
Joshi, Yatish
;
Rahman, Zillur
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 235-243
Persistent link: https://www.econbiz.de/10012169315
Saved in:
8
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
9
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
10
The CSR's influence on customer responses in Indian banking sector
Fatma, Mobin
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 49-57
Persistent link: https://www.econbiz.de/10011442354
Saved in:
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