Engaging luxury brand consumers on social media
Vikas Kumar, Imran Khan and Mobin Fatma and Amrinder Singh
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumar, Vikas ; Khan, Imran ; Fatma, Mobin ; Singh, Amrinder |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 1, p. 121-132
|
| Subject: | Brand purchase intentions | Consumer-brand engagement | Luxury brands | Price premium | Social media marketing activities | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2020-4175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165321