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~person:"Khan, Imran"
~person:"Rather, Raouf Ahmad"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Consumer behaviour
28
Relationship marketing
28
Konsumentenverhalten
27
Brand management
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenführung
18
Brand image
13
Brand loyalty
13
Markenimage
13
Markentreue
8
Brand
7
Confidence
7
Markenartikel
7
Vertrauen
7
Dienstleistungsqualität
6
Service quality
6
Holiday behaviour
5
Loyalty
5
Urlaubsverhalten
5
Brand satisfaction
4
Gambling
4
Glücksspiel
4
Internet marketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Online-Marketing
4
Tourism
4
Tourism industry
4
Tourismus
4
Tourismuswirtschaft
4
loyalty
4
satisfaction
4
Age group
3
Altersgruppe
3
Brand experience
3
CSR
3
Coronavirus
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Corporate Social Responsibility
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Khan, Imran
Rather, Raouf Ahmad
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
Baloglu, Seyhmus
6
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Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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The service industries journal
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Tourism management : research, policies, practice
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Vision : the journal of business perspective
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
Shaping customer brand
loyalty
during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Exploring tourism-generated social media communication, brand equity, satisfaction, and
loyalty
: a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
4
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
8
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
9
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
10
Connecting the dots between CSR and brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
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