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~person:"Khan, Imran"
~subject:"Brand"
~subject:"Einzelhandel"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
19
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19
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16
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14
Markenführung
14
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9
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Khan, Imran
Gil Saura, Irene
16
Fetscherin, Marc
13
Grewal, Dhruv
13
Schramm-Klein, Hanna
12
Bang, Nguyen
11
Das, Gopal
11
Japutra, Arnold
11
Loureiro, Sandra Maria Correia
11
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10
Sarkar, Abhigyan
9
Bijmolt, Tammo H. A.
8
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8
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8
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8
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7
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7
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7
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7
Kumar, V.
7
Ritschel, Falk
7
Rubio Benito, Natalia
7
Thomson, Matthew
7
Šerić, Maja
7
Augusto, Mário Gomes
6
Chen, Jing
6
Fatma, Mobin
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Johnson, Lester W.
6
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6
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6
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6
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6
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6
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6
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Journal of retailing and consumer services
2
International journal of business excellence
1
International journal of hospitality management
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
4
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
5
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
7
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
8
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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