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~person:"Khan, Imran"
~subject:"Kundenwert"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Kundenwert
Markenartikel
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
14
Markenführung
14
Customer satisfaction
9
Kundenzufriedenheit
9
Brand image
8
Markenimage
8
Brand
7
Customer integration
6
Kundenintegration
6
Brand loyalty
5
Brand experience
4
CSR
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsqualität
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Service quality
4
Confidence
3
Customer engagement
3
Customer experience
3
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3
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3
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3
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2
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2
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Khan, Imran
Kumar, V.
22
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
11
Ko, Eunju
9
Eggert, Andreas
8
Heinonen, Kristina
8
Hollebeek, Linda D.
8
Japutra, Arnold
8
Johnson, Lester W.
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Ahn, Jiseon
7
Gil Saura, Irene
7
Guzman, Francisco
7
Madhani, Pankaj M.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Dawes, John
6
Gallarza, Martina G.
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Kim, Kyung Hoon
6
Kumar, Vikas
6
Leckie, Civilai
6
Reinartz, Werner J.
6
Sarkar, Abhigyan
6
Šerić, Maja
6
Back, Ki-Joon
5
Bradlow, Eric T.
5
Chrysochou, Polymeros
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Foroudi, Pantea
5
Frow, Pennie
5
Hwang, Jinsoo
5
Hyun, Sunghyup Sean
5
Itani, Omar S.
5
Keränen, Joona
5
King, Ceridwyn
5
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International journal of business excellence
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
4
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
5
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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