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~person:"Khanna, Monica"
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Beziehungsmarketing
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Khanna, Monica
Hassan, Md Mahmudul
5
Manimekalai Jambulingam
5
Carrasco, David
3
Md Asadul Islam
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Narayan, Elangkovan A. L.
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Zhu, Ying
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Abdullah
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Al-Khalifa, Dwa
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Kennedy, Eric
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Lu, Leslie
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Journal of international consumer marketing
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Journal of marketing for higher education
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ECONIS (ZBW)
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Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
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2
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of
millennial
girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
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