Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Udo Wagner, Isaac Jacob, Monica Khanna, and Krupa A. Rai
| Year of publication: |
2021
|
|---|---|
| Authors: | Wagner, Udo ; Jacob, Isaac ; Khanna, Monica ; Rai, Krupa A. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 4, p. 434-451
|
| Subject: | Emerging markets | identity congruity | memories | millennial girls | nostalgia | possession attachment | transnational imagined community | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mädchen | Girls | Internationales Marketing | International marketing | Persönlichkeitspsychologie | Personality psychology | Welt | World |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1813671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607777