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~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Markenartikel
India
57
Indien
57
Beziehungsmarketing
53
Relationship marketing
53
Brand management
33
Markenführung
33
Customer satisfaction
28
Fashion
28
Kundenzufriedenheit
28
Mode
28
Einzelhandel
26
Retail trade
26
Brand image
23
Luxury goods
23
Luxusgüter
23
Markenimage
23
Online retailing
20
Online-Handel
20
Online-Marketing
20
Dienstleistungsqualität
16
Service quality
16
Brand
14
Marketing management
14
Marketingmanagement
14
Customer value
13
Kundenwert
13
Social Web
13
Social web
13
Bekleidung
11
Bekleidungsindustrie
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Clothing
11
Clothing industry
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Environmental consciousness
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9
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Aufsatz in Zeitschrift
187
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4
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4
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186
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Khare, Arpita
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of business competition and growth : IJBCG
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of international consumer marketing
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of services and operations management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of targeting, measurement and analysis for marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The journal of services marketing
3
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of interactive marketing
2
Journal of internet commerce
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Tourism management : research, policies, practice
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
187
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31
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
32
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
33
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
34
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
35
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
36
Does cultural value influence consumers' attitudes toward mall events? : a study on Indian mall shoppers
Khare, Arpita
;
Sarkar, Subhro
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 526-542
Persistent link: https://www.econbiz.de/10012650581
Saved in:
37
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
38
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
39
Micro-celebrity restaurant manifesto : the roles of innovation competency, foodstagramming, identity-signaling, and food personality traits
Huang, GuoQiong Ivanka
;
Liu, JunYou Andy
;
Wong, IpKin …
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012820039
Saved in:
40
Encountered space and situated lay-knowledge : a mixed methods approach
Ji, Mingjie
;
Wong, IpKin Anthony
;
Eves, Anita
;
Scarles, …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1265-1281
Persistent link: https://www.econbiz.de/10012593215
Saved in:
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