Smith, N. Craig (contributor); … - 2007
School
Centre for Marketing Working Paper
No. 07-105
March 2007
London Business School, Regent’s Park …, London, NW1 4SA, U.K.
Tel: +44 (0)20-7000-8612 Fax: +44 (0)20-7000-8601
http://www.london.edu/Marketing
Copyright © London … Business School 2007
1
*N. Craig Smith is Senior Fellow in Marketing and Ethics at London Business School, Regent’s
Park …