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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Nachschlagewerk"
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Marketing
-Lexikon : über 3000 grundlegende und aktuelle Begriffe für Studium und Beruf
Pepels, Werner
-
2002
-
2., völlig überarb. Aufl., Orig.-Ausg.
Persistent link: https://www.econbiz.de/10014274303
Saved in:
2
Gabler-Lexikon Vertrieb und Handel
Pepels, Werner
-
1998
Persistent link: https://www.econbiz.de/10000635809
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