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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Beziehungsmarketing
Theorie
Theory
19
Marketing
18
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16
Germany
16
Market research
14
Marktforschung
14
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11
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11
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8
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8
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6
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6
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5
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
25
Homburg, Christian
19
Kleinaltenkamp, Michael
18
Meffert, Heribert
17
Hippner, Hajo
10
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9
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9
Herrmann, Andreas
9
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8
Sheth, Jagdish N.
8
Wilde, Klaus D.
8
Plinke, Wulff
7
Albach, Horst
6
Bauer, Hans H.
6
Dangelmaier, Wilhelm
6
Helmke, Stefan
6
Link, Jörg
6
Stauss, Bernd
6
Tadajewski, Mark
6
Zerres, Michael P.
6
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5
Ellis, Nick
5
Pressey, Andrew
5
Sydow, Jörg
5
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4
Corsten, Hans
4
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4
Günter, Bernd
4
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4
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4
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Gottfried Wilhelm Leibniz Universität Hannover
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ECONIS (ZBW)
25
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21
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Saved in:
22
Marketing
-Controlling-Kompetenz : Grundwissen marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Auerbach, Heiko
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746449
Saved in:
23
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
24
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
25
Neuronale Netze im
Marketing
-Management : praxisorientierte Einführung in modernes Data-Mining
Wiedmann, Klaus-Peter
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001568893
Saved in:
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