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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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Theorie
Theory
19
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18
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16
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14
Marktforschung
14
Marketing theory
11
Marketingtheorie
11
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8
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8
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6
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6
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6
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6
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5
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5
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
22
Homburg, Christian
14
Meffert, Heribert
14
Kleinaltenkamp, Michael
12
Ahlert, Dieter
9
Hippner, Hajo
9
Wilde, Klaus D.
8
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7
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6
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6
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5
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5
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5
Sydow, Jörg
5
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5
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4
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4
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4
Link, Jörg
4
Meyer, Anton
4
Plinke, Wulff
4
Sheth, Jagdish N.
4
Stölzle, Wolfgang
4
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4
Albers, Sönke
3
Becker, Jörg
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3
Brost, Heike
3
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Dahmen, Andreas
3
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3
Garczarczyk, Józef
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SAGE library in marketing
7
Heidelberger Fachbücher für Praxis und Studium
1
Review of marketing research
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ECONIS (ZBW)
19
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1
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
2
Marketing
-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
3
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
4
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
5
Absatzorganisation
Pepels, Werner
(
ed.
)
-
2004
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002135585
Saved in:
6
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
7
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
8
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
9
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
10
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
1
2
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