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~person:"Khare, Arpita"
~person:"Veloutsou, Cleopatra"
~subject:"Markenimage"
~subject:"Sustainable product"
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Search: subject:"behavior"
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| 4 applied filters
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Markenimage
Sustainable product
Consumer behaviour
95
Konsumentenverhalten
95
India
62
Indien
62
Beziehungsmarketing
23
Relationship marketing
23
Brand management
21
Markenführung
21
Brand image
17
Einzelhandel
12
Retail trade
12
Social Web
12
Social web
12
Bekleidung
11
Brand
11
Clothing
11
Markenartikel
11
Online retailing
10
Online-Handel
10
Bekleidungsindustrie
9
Clothing industry
9
Einkaufszentrum
9
Shopping center
9
Environmental consciousness
8
Fashion
8
Jugendliche
8
Mode
8
Youth
8
Green marketing
7
Umweltbewusstsein
7
Öko-Marketing
7
Indian consumers
6
Internet marketing
6
Online-Marketing
6
Öko-Produkt
6
Brand communities
5
Credit card
5
E-commerce
5
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15
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1
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23
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22
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22
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1
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1
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English
23
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All
Khare, Arpita
Veloutsou, Cleopatra
Phau, Ian
31
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Han, Heesup
24
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Burmann, Christoph
16
Ekinci, Yuksel
14
King, Ceridwyn
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Ko, Eunju
13
Kumar, Vikas
13
Shimul, Anwar Sadat
13
Das, Gopal
12
Fetscherin, Marc
12
Gierl, Heribert
12
Grohmann, Bianca
12
Hollebeek, Linda D.
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
De Chernatony, Leslie
11
Esch, Franz-Rudolf
11
Jang, Soocheong
11
Park, Jungkun
11
Romaniuk, Jenni
11
Tomczak, Torsten
11
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Journal of business research : JBR
6
International journal of Indian culture and business management
2
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Green apparel buying : role of past
behavior
, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
4
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
5
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase
behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
6
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
7
Antecedents to green apparel purchase
behavior
of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Antecedents of sustainable fashion apparel purchase
behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
9
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
10
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
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