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~person:"Khatami, Nasim Alsadat"
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Consumer behaviour
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Grocery retailing
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Iran
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Islamic marketing
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Islamic markets
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Islamic retail
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The Muslim consumption pattern
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Word of mouth
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Einzelhandel
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Islamische Staaten
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Khatami, Nasim Alsadat
Herrmann, Roland
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Gijsbrechts, Els
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Moser, Anke
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Campo, Katia
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Möser, Anke
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Turban, Manfred
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Vroegrijk, Mark
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Blom, Angelica
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Choi, Pilsik
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Evans, Leighton
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Flórez A., Jorge Hernán
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Harris, Patricia
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Hawaldar, Iqbal Thonse
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Herrera-Araujo, Daniel
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Hübner, Alexander
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Jayasankaraprasad, Cherukuri
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Kotzab, Herbert
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Martinelli, Elisa
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Journal of Islamic Marketing
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Journal of Islamic marketing : JIMA
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Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Harris, Patricia
;
Khatami, Nasim Alsadat
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011659455
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2
Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Harris, Patricia
;
Khatami, Nasim Alsadat
- In:
Journal of Islamic Marketing
8
(
2017
)
1
,
pp. 2-15
initiation. Originality/value This research appears to be the first study of WOM in the context of Iranian
grocery
retailing
, a …
Persistent link: https://www.econbiz.de/10014878459
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