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~person:"Kim, Amy Chan Hyung"
~subject:"NBA"
~subject:"sponsorship network portfolio"
~type:"article"
~type_genre:"Article in journal"
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Sponsorship network portfolio of corporate partners in the National
Basketball
Association
Kim, Amy Chan Hyung
;
Lee, Hyun-Woo
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
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