Koo, Chulmo; Chung, Namho; Kim, Dan J.; Hlee, Sunyoung - In: International Journal of Tourism Cities 2 (2016) 1, pp. 1-16
Purpose – As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a particular foreign city through the media affects people’s preferences for that destination and may...