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~person:"Kim, Dong Hoo"
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Search: subject:"Construal level"
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Construal level theory
6
Consumer behaviour
5
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Advertising effects
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Werbewirkung
4
advertising effectiveness
3
Advertising
2
Brand image
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psychological distance
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temporal distance
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Kim, Dong Hoo
Septianto, Felix
9
Marzocchi, Gian Luca
5
Scarpi, Daniele
5
Trope, Yaacov
5
Pinto, Diego Costa
4
Pizzi, Gabriele
4
Sung, Yoon Hi
4
Yoon, Sukki
4
Borges, Adilson
3
Herter, Márcia Maurer
3
Kim, Hyuksoo
3
Kim, Kacy K.
3
Kirshner, Samuel N.
3
Lee, So Young
3
Liberman, Nira
3
Mattila, Anna S.
3
Polman, Evan
3
Seo, Yuri
3
Sung, Yongjun
3
Agrawal, Nidhi
2
Arora, Poonam
2
Arsena, Ashley
2
Audrezet, Alice
2
Bae, Mikyeung
2
Berson, Yair
2
Brengman, Malaika
2
Caffier de Kerviler, Gwarlann
2
Cai, Ruiying
2
Chand, Masud
2
Chang, Hua
2
Chen, Haipeng
2
Chen, Ming-Yi
2
Choi, Dongwon
2
Choi, Miju
2
Choi, Youngjoon
2
Chung, Namho
2
Connors, Scott
2
Didi Alaoui, Mohamed
2
Ding, May-Ching
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International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of business ethics : JBE
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Yoo, Chan Yun
- In:
International journal of market research
63
(
2021
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
Saved in:
2
Surviving a crisis : how crisis type and psychological distance can inform corporate crisis responses
Lee, So Young
;
Sung, Yoon Hi
;
Choi, Dongwon
;
Kim, Dong Hoo
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10012436296
Saved in:
3
Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young
;
Yoo, Chan Yun
;
Kim, Dong Hoo
;
Sung, Yoon Hi
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
Saved in:
4
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers'
construal
level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
5
"How do you feel about a disease?" : the effect of psychological distance towards a disease on health communication
Kim, Dong Hoo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012200212
Saved in:
6
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
7
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and
construal
level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
8
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
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