"How do you feel about a disease?" : the effect of psychological distance towards a disease on health communication
Year of publication: |
2019
|
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Authors: | Kim, Dong Hoo |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 1, p. 139-153
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Subject: | advertising effectiveness | Construal level theory | temporal distance |
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