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~person:"Kim, Donghoon"
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Kim, Donghoon
Bu, Kyunghee
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Lee, Seung-yon
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International journal of advertising : the quarterly review of marketing communications
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Psychology & marketing
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Do VIP programs always work well? : the moderating role of loyalty
Kim, Donghoon
;
Lee, Seung-yon
;
Bu, Kyunghee
;
Lee, Seho
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 590-609
Persistent link: https://www.econbiz.de/10003874123
Saved in:
2
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
3
Determinants of visual forms used in print advertising: A cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-48
Persistent link: https://www.econbiz.de/10008212356
Saved in:
4
Do VIP programs always work well? The moderating role of loyalty
Kim, Donghoon
;
Lee, Seung-yon
;
Bu, Kyunghee
;
Lee, Seho
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 590-609
Persistent link: https://www.econbiz.de/10008264329
Saved in:
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