Determinants of visual forms used in print advertising : a cross-cultural comparison
Year of publication: |
2009
|
---|---|
Authors: | Bu, Kyunghee ; Kim, Donghoon ; Lee, Seung-yon |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 1, p. 13-47
|
Subject: | Printwerbung | Print advertising | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
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